Most people, let alone us letting agents, whether we like it or not, we are all influence by, and make day to day decisions based on, incentives (real or potential) - do this and get that in response.
Figure out what you want, figure out what you need to do to get it, and go do it.
Figure out what you want, figure out what you need to do to get it, and go do it.
However, I was thinking about the
way my friend Marcus in Round Table does business the other day. He's been a
successful car dealer for more than 10 years. I realised that I can't remember
one time when he did this to get that.
When he volunteered to
run the local Christmas float, or when he helped a raise money for Children in Need by pushing a bed down a busy road between Nottingham and East Midlands
Airport (you should have seen the queues .. over a mile long), he didn't have
an ulterior motive. Same thing when he helped dozens of OAP’s get a decent meal
at Christmas
It's been a consistent
approach, and it sure seems to work. Consistent as in all the time, not just
when it's convenient... and for some reason Marcus gets about meeting people
and guess what, these people come to him for a car. For successful lettings
agents, now, more than ever, it's easier to give even when it seems like you're
not going to get. The happy irony is that this turns out to be a very effective
marketing approach, even though that's not the point. Think about it, you are
here reading this blog, because you want more landlords. Most of you will find
it interesting, some of you will put into action what I suggest, and loads of
you have contacted me asking for my help to help them get more landlords .. by
giving .. you receive.
So why don’t you start
a blog and start giving advice on your local market. I know one letting agent
who attributes his turnover rising by £10,000 per month, year on year to his
blog ... and it only takes him 8 minutes a day plus another 60 minutes every 21
days .. now tell me you havent got enough time. I can help you with the
content (see the kind testimonials have been given for my work link here) .. that's what i do .. help letting agents do it .Teach them how to do it
so it gets real results .... and if you don’t have enough time and have deep enough
pockets, you even pay me to do it
But less of this my blog readers (and I am chuffed you keep coming back most days to read it .. thank you) .. back to work and Shalom
PS Joey the dog is feeling allot better. Thank you to everyone who sent their wishes. More pics of him soon
But less of this my blog readers (and I am chuffed you keep coming back most days to read it .. thank you) .. back to work and Shalom
PS Joey the dog is feeling allot better. Thank you to everyone who sent their wishes. More pics of him soon