First thought .. You can only grow a lettings business on
the
foundation of great customer service.
Second thought: The only way to do great customer service
is to treat different customers (ie landlords) differently. (That bit easy .. all you need to do is look into the eyes of a potential landlord, and say, Mr Landlord/Mrs Landlord .. I will care for your property as if it were my own")
Third thought: How do you treat them differently if you don’t
have them (landlords) in the first place .. chicken and the egg scenario?
So I must ask you: Who are your landlords? Nobody
walks around with a badge, saying, ‘I am a landlord’
It's not obvious is it?
How do you get landlords (customers) when you don’t know
who they are?
Well, in fact you do. Let me ask these questions...
·
Is a landlord more likely be below 40 years of
age or above? Most would say above
·
Is a landlord likely to be in social class of
the A, B and C’s or the C, D’s or E’s?
Most would say A,B and C’s
·
Is a landlord likely to already own his or her
own home? Most would say already a home owner
·
Do most landlords (except in the large City’s)
tend to buy their BTL properties in the same town or county they live in
themselves, or do most landlords buy randomly all over the UK; one in
Doncaster, another in Slough and another in Liverpool? Most would buy local (because they know the
good and bad areas, they can keep an eye on it and its not far if anything goes
wrong)
·
Is a landlord likely to wear a tshirt and jeans
to work or a suit and shirt? Most would
wear a shirt and suit.
·
Is a landlord likely to earn in his or her own
job over £40k pa or below? Most would earn over £40k pa
So let me get this straight, we are looking for people, over
the age of 40, middle class homeowners, who wear a shirt to work who earn
decent money and they tend to buy their rental investments in the same town
they live in.
If only there were places these people (described above) congregated
???? ...the chances are they would be landlords or come into daily contact with
landlords ... yeah that would be great
... but there are such groups ... the
Rotary club, the Conservative Club, the Lions club, any local Temple that has a
business group, Town Centre partnerships, the Chamber of Commerce , Round Table, Ladies Circle ... trust me they
will all welcome you with open arms
I always advised the
offices I had under my wing to join as many as possible ... not all did, but
the ones did ... did really well .. strange that eh? If you want some advice and opinion, whilst I
sort out my new venture, pick up the phone or contact me via my Linkedin profile (link above above my ugly mugshot - top right hand corner)