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Showing posts from November, 2021

Is this the Reason You Aren't Converting Your FV's to Listings?

  Our estate agency is the best agent to sell your house because... We are the biggest agent in the town meaning we have more people registering with us We have the biggest network of agents around the UK so we have access to more buyers We have the biggest presence on Rightmove so we attract more buyers Our Photographs are taken by a Professional so show your property in the best way We do bespoke Facebook campaigns to find more buyers We sell the most houses Noticed how it’s all WE and OUR NO WONDER YOU ARE LOSING LISTINGS .. these agents are talking about themselves and what it means to the house seller. Its … “we do this” ….and “this is what it means to you” ie its ‘lets us give you a fact’ then ‘try and get emotional buy in’ That is the technique 99% of estate agents use… but many of you aren't getting buy in from this technique .. are you? You aren't getting the fee you want? You are losing the listings to the competition. They might be nodding on the sofa, but don’t comm...

The essence of Estate Agency in the 2020s

 The essence of Estate Agency in the 2020s lies in the fact that every Valuer or Lister can now reach their target audience (house sellers) directly, without the help of a third party (expensive advertising or being on a portal) That offers a huge shift from what we have been used to with the traditional estate agency landscape.  To put it simply, today you and I can now build strong Estate Agency even from a small yet committed fanbase in a way that takes every advantage of our passion, hardwork and innovation. Because Estate Agency is a people business - isn’t it? PS I know of loads of top dog agents who after leaving their agency are beating their old employers only 6 months after leaving.