How most Estate Agents SELL their services
• Awards & One line testimonials m
• Features & Benefits
• Look at me/us/what we have sold
How most Estate Agents should get homeowners to BUY their services:
• Hope
• Solutions to vendors issues & problems
• Transformations of Vendors life because of that agent
We are in the people business
Yet people don’t buy things with logic.
People buy stuff with emotion.
Including Estate Agency Services
Agree or Disagree?