When Estate Agents start out, they are so focused on their business gen, nothing slips through the net. Yet after a few years, when are doing well and the FV’s come rolling in and the listings aren’t as tough, they stop prospecting and creating new listing opportunities when they have a listings on a plate.
Just because you are doing well should not avert you from chasing other listing opportunities or cause you to reduce the focus, time and effort you spend creating new listing opportunities.
The last 9 months have been amazing for Estate Agents – everyone has done well .. yet soon, things are going to get a lot tougher for agents. The number of people moving in the next 18/21 months when unemployment goes into double digits will make a difference
The Gods of Listings punish those Valuers who put off the prospecting work they need to do now & smile benevolently upon those who continue to prospect, even when the times are good.
I saw so many Valuers in 2009, only starting their prospecting when they had an empty diary at the height of the Credit Crunch - they didn’t do that well.
The Gods of Listings will continue to punish you until you learn to make the sacrifices ..start prospecting today