Estate Agencies are selfish, self-interested and self-centred beings as they are an entity, a singular company, a thing created as a notion and idea about itself. An estate agents marketing just talks about itself and it sells its agency services only talking about itself. (don’t believe me – look at you website or free val vendor pack .. if its all We and Us – then you do do that)
.. and so as estate agents, most of us spend loads of money on our marketing .. spending £2k a month Rightmove Optimiser packages, hundreds of pounds on S.E.O a month, hundreds of pounds on targeted banner ads on Facebook and press releases about ourselves… and yet it’s all about us
Meaning Estate Agents aren’t good at telling stories beyond themselves.
Yet, ask most estate agents, and they want potential clients (ie vendors and landlords) to seek out and desire THEIR estate agency. To an estate agency, their estate agency service’s is the client’s goal.
But let’s be frank with each other, human beings don’t aspire to our estate agency services.
People don’t say .. “I’m saving up so Savills can sell my house, and my life would be complete”
Instead, human beings aspire to moods and feelings that services give them. This is true for everything from nice Champagne, nice juicy steak night out with the other half, Porsche 911’, fancy £5k watches, Luxury labelled Clothing brands to anything in life.
Follow my YouTube Channel and I will show you how to make vendors and landlords aspire to your estate agency brand
