The transactional estate agents do …. but the successful ones do something different. Those Estate Agents instead sell the idea of somebody moving to the next chapter of their life in their new home. They sell the ‘stories’ about their new home, and what it will do for new owners life with summer nights on the patio, the local Bistro down the road that you can pop down to on a Saturday morning with the family, pick up the fresh bread from the Deli, the Country pub, the freedom of having ones front door. You are going to say .. “that’s all Bo**ocks Chris” .. of course it is .. I agree with you .. yet this Bo**ocks works (and no, I’m talking about having flowery brochure descriptions here either) There are substantially more people interested in the idea of moving home, the decoration, the location, the lifestyle etc etc than there are people who own a house and want to sell it. Yet, if you are an Estate Agent you might say well yes Watkin, sure, so...