HYPERLOCAL ESTATE AGENCY .... Hyperlocal is the new buzzword in SEO and Google. According to Google, just under one third of all Google searches made on a mobile phone are related to location.
If the content your estate / letting agency doesn’t match that local concentration, your agency’s posts on social media, blogs and websites will be harder to find through search, which means landlords/potential house sellers won’t be able to find it and read it.
Therefore, why take a leaf out of Purplebricks book and call yourself the not the 'local property expert' .. but the '[INSERT NAME OF YOUR TOWN] Property Expert' eg Swansea Property Expert or Chiswick Property Expert
