Despite
everything we know about the benefits of fostering loyalty with our mailing
list (applicants and purchasers list), most estate agency marketing is designed
to change what people think or do now (ie the in the short term)
Estate Agents
rebrand themselves to get a millisecond more attention. Estate Agents offer
discounts on selling fees and when we run out of reasons for house sellers to use
our estate agency, we invent them.
If you are
playing the long game in estate agency, you have to dig deeper and think about
changing how people feel—not just about your estate agency, but about
themselves in its presence.
A cherished
estate agency brand aspires to change how people feel, not only to influence/manipulate
what people think and do.
Vendors
come back because they feel like it, because they care, not because we made them.
Like I said a few days ago .. in the coming weeks, I will share with you the techniques on how to make people care