Growing market share for listings and
increasing one’s managed portfolio is the goal of every estate and lettings
agency and conventional wisdom tells us that in order to grow we need to get
more attention.
It is with irony, when we start to think about how to increase
brand awareness we often move our focus internally.
We work on differentiating
from our competitor estate and letting agents.
We express pronounce
clearly and distinctly whatever we, as agents,
believe our edge to be. As agents, we tend get just a little louder, all the
while forgetting that if we want landlords and house sellers to notice us we
need to get better at noticing them first.
The most important thing of
increasing brand awareness for your estate/letting agency is to improve your
landlord and house seller awareness.
What two things could you do
today that will help you do that?