The 4 reasons why its tough to be an Estate Agent: Brexit, Competitor Estate Agents, Clients and Your Boss
Ask an estate / letting agent why they are finding it tough to hit your targets and
they will say ..
- Brexit
- Your Manager
- Your Clients
- Competitor Agents charging cheap fees
Brexit
The UK house market runs off the back of the economy, and the British economy
will become demanding, challenging and testing, especially with Brexit. How you
respond to those challenges determine whether or not the potential downturn
hurts you or whether it allows you to grow stronger. You got a single vote in
the Brexit referendum. You may not like the result, and you may spend time
reading Facebook posts that confirm your opinion (detrimental behaviour that only
you alone control). You will produce the results and have the success that you
are determined to regardless what happens in the British political arena
Your Manager
It isn’t your manager, your director, or your superior. These folks may
be difficult, and they may have some challenging personality issues, but they
have nowhere near the impact on your results as you do. How you handle the
inconvenience of working with difficult people is 100% within your control.
Your Clients
Your clients may be difficult, too. They may not be reasonable and very probably
demanding, and they may also have irritable personalities. They too have little
to do with your overall results and your achievements/success. How you deal
with your clients, and how you use your pleasant personality and charisma to
manage your clients is a decision that is yours alone to make.
Your Competitors
Your competitors have next to nothing to do with your results or your
success. Sure, some of them may beat you for a listing by caving in on fee. They
may even occasionally hoodwink one of your clients and competitively supplant
you. In the big scheme of things, they have no impact. Whether you build a
pipeline of opportunities that protects you from any and all threats is
something that you can do regardless of your competitor’s actions.
The real reason
There is no benefit to believing that outside causes and proceedings can
damage you when it comes to your personal and professional accomplishments.
Most of these things have little to no impact. None of these things have near
the impact of the decisions you make and the actions you take to make your
goals a reality. No one can injure you as much as you can injure yourself. The
single greatest threat and the single greatest obstacle to your performance is
you. It isn’t someone or something else.
What did I do to solve this?
I had a mentor / coach to help me realise this. All he did was ask
questions that made me think until I came up with a solution myself. For me ... the
mentor/ coach - business owner relationship is subtle, and there is definitely
an element of psychotherapy in it as I unload my business woes to them, but in terms
of boosting my business efficiency, coaching /mentoring really does work because
it makes you accountable to yourself.
It doesn’t need to be a business coach, it can be a family friend, it
can be an old boss, .. and don’t worry about asking them, because people love
to be asked and people love to help if its sincere
Sometimes, you cant see the wood for the trees … and its all about make
yourself accountable to yourself .. because you cant blame the economy, clients,
the boss or competitors .. its all about you