How To Get More People To Use Your Lettings and Estate Agency Blog

I wanted to share some numbers of one of my clients who has organically grown his lettings portfolio from 150 to 225 managed properties in 24 months. The preceding 2 years before that, he had hardly grown his lettings agency, taking the odd one on but loosing the odd one to accidental landlords selling up. In those two years, he has spent the following … £300 per month in Rightmove Featured Agents Ads £75 per week in content writing (articles written by a ghostwriter …. like  this  ) £65 per month in graphics work by a graphics designer ….  like  this £200 per month in printing £10 per month for a domain name and hosting + around 15 minutes a day looking at Rightmove and bit of cut and paste work + around 2.5 hours a week doing a bit of social media work using a step by step guide + around 3 hours a month visiting (on foot) local solicitors, local accountants etc If I am being frank, the Rightmove

You are probably struggling, as its hard work being an agent at the moment .. especially as now the market will shrink post Brexit, whilst the Purplebricks of this world are taking market share with their cheap fees, other High Street agents slashing fees .. it isn’t pretty out there. Frustrating isn’t it? It feels like you are banging your head against a brick wall. Letting and estate agents are always looking for shortcuts to get more free valuations, more stock on the books and greater market share

Ask an estate / letting agent why they are finding it tough to hit your targets and they will say .. Brexit Your Manager Your Clients Competitor Agents charging cheap fees Brexit The UK house market runs off the back of the economy, and the British economy will become demanding, challenging and testing, especially with Brexit. How you respond to those challenges determine whether or not the potential downturn hurts you or whether it allows you to grow stronger. You got a single vote in the Brexit referendum. You may not like the result, and you may spend time reading Facebook posts that confirm your opinion (detrimental behaviour that only you alone control). You will produce the results and have the success that you are determined to regardless what happens in the British political arena

Part 2 of  training series of becoming the Local Property Guru 9 min video .. fill your boots! (Link here  https://youtu.be/gYBy0eLR07k ) Part 3 to follow later in the month of July Extra Info So want to know more info about Landlord farming? Here are 4 sources of info 1. If you want to know what you should be writing … these are TYPES OF THE ARTICLES you should be going into your newspaper and newsletters. These examples are from Aylesbury and have been written by ghostwriters (but there is nothing stopping you writing these if you wanted to write them yourself ..   https://drive.google.com/open… 2. THEN WATCH THESE VIDEOS .. Videos on Landlord Farming / Content Marketing for Estate and Letting Agents  https://goo.gl/d3A9tq 3. THESE ARE the types of NEWSLETTERS you should aiming to make ..  https://drive.google.com/open… 4. These are EXAMPLES of good blogs Examples of good blogs Lancaster  http://lancasterpropertyblog.co.uk Derby  ...

75 Letting and Estate Agents visited Grantham in June 2016 swap ideas and opinion on techniques to get more landlords and house sellers to use their letting and estate agents This introduction video (4mins) introduces the concept of becoming the local property guru.  Link to video (if you cant see the embedded video)   https://youtu.be/gYBy0eLR07k Part 2 tells you exactly what and how you become that guru.   This is will published tomorrow

The cheeky purple chaps from Purplebricks charge £798 to sell your house (outside London) whilst Yopa have under cut them by £18 – as they only charge £780. .. and then there is your agency…. What is your average fee? I bet it’s a lot more .. but more and more I am hearing that is under threat. More and more I am talking to agents around the UK and their fear of the cheap fee ‘hybrid agents’ taking over their town. The only way the Purplebrick’s and Yopa’s of this world can charge these low fees is to ‘scale up’ their operation. Yes, they sell property just like you, but they need make the savings in costs to turn a profit, so they have no High Street costs, a central base for sales chasing and everything else automated …. it is scale that is their secret, and they plan to turn estate agency to a ‘commodity’ estate agency business. Did you know Yopa and Purplebricks are into a price war? Not with each other .. No, they are in a fee war with your High Street agency. High St...