Ok, can I ask you a question ...
... if a competitor estate or letting agent in your
town, that had been going for a couple of years had say 2.5% of the market ...
would you be worried about them, would they keep you up at night, would you
even consider changing your agency’s business model to try and combat them?
No, I don’t think you would .. you would keep an eye
on them, just like you would with your other competitors ..... yet this is why I scratch my head, as I hear
some fairly decent independent chains
are considering offering ‘cheap
few hundred pounds online package’ alongside their normal ‘high street package’
when they go out on the free val.
.. and this worries me ..
.. because by offering the very thing you are most afraid of, the online agent phenomenon will manifest
itself and start to grow like a snowball – which means other agents will start
their own online offering, which will mean even more people go to ‘online
agents ’and eventually, online will become the norm.
(The 2.5% figure has be taken as an average market
share when looking at various estate agent’s forum’s)
