If you are an estate agent or letting agent, if you aren’t one of the three agents called out for a free valuation – nothing else matters.
No FREE VAL = No MoneyThat is why 99% of agents marketing is so focused on that – the free val, because the free val is so important to the agent.
Its weak link of the chain – the free val /appraisal.
To you, the agent, the free val / appraisal is the most important thing …hence your marketing messages
BUT THE FREE VALUATION IS NOT IMPORTANT TO THE POTENTIAL VENDOR / LANDLORD
Listen to this Podcast on why 99% of estate and letting agents are so poor at getting more free valuations
For those of you who cant see the embeded link .. here a URL https://soundcloud.com/christopher-watkin/free-valuations-wanted-how-agents-get-their-marketing-so-wrong