"Landlords Wanted" ... the two magic words that worked a treat ten years ago but
don’t work now.... WHY? Ten years ago, they used to light up the brain of
landlords, they grabbed their attention, it initiated action with them .. it
made them feel loved.
But now, that phrase has been corrupted by the ease of
reach and the desire by some letting agents to grow at all costs.
The issue is the
word "Wanted”.. instead of it making it personal, instead of say ’I’ need
you, because it’s a people business .. now its ‘We want you to do this’, ‘to
buy this’, ‘to like our Facebook’ ...
sorry it doesn’t work because landlords (and people in general) know you are
really saying ‘We want you (Mr Landlord) because it will make us more’.
.. and when I say ‘Landlord’ ... let’s be honest, it
doesn't mean any particular or specific landlord, what the agent is actually
saying is, ‘any old landlord’. Any old
landlord, who can see this website or read this email or pick up the leaflet of
the doormat of the rental house. In a nutshell, you are any old landlord, with
an empty property, yep sure, we want you... otherwise get lost!
That’s why it doesn’t work anymore. People want to be
loved and ten years ago, and when an agent said, ‘I want you’ ... landlords
thought ..”ooo, that agent wants me”. But now, ten years later, it's been
overwhelmed though, by selfish letting agents shouting, "WE WANT
ANYONE."
.. it’s time to stop shouting, “WE WANT ANYONE” and start
thinking differently. Let's face it, people buy from people, particularly people
they trust and like - people who remind them of themselves. So if you believe that, landlords buy from
letting agents, particularly letting agents they trust and like – letting
agents who remind them of themselves. This is the foundation of a relationship.
Therefore it is important for you, as a letting agent, to learn how to quickly
build rapport and gain that trust.
I have told you how to do it ... you need to harvest
landlords using the landlord farming process .. it is quite simple ... need
reminding about it .. watch the two videos here https://www.youtube.com/playlist?list=PL8EVjavxiDxinvvxrgaf8WjDHDztJe76F
Anyway, have a great Christmas and see you again in the New Year
