Views Shares Likes # of Followers & Connections Comments … are all social media vanity metrics Instead, you should aiming for Views Shares Likes # of Followers & Connections Comments Confused dot com? The one thing I have learned it isn’t whether you should value these stats/metrics or not But ✅ WHY do you value the stats ✅ HOW you got those stats and ✅ WHAT you do with them. YOUR social media stats/numbers are just vanity numbers if you can’t answer the three questions above Many people want the big numbers to feel good about themselves... yet the smart ones use the stats to plan, do and review their content to get the real prize. More business. Know your stuff. Do your stuff. Keep doing your stuff!