How To Get More People To Use Your Lettings and Estate Agency Blog

  WON AN ESTATE AGENCY AWARD RECENTLY? How to tell the world how awesome you are as an agent, without bragging? How do you be your own hype man (or woman)? You need to subtly share your achievements. So if you have won an award - thank the vendors and landlords that have helped you win it …. Instead of saying, ‘We have won this award, aren’t we awesome’ Don’t brag, thank! When you share the thanks - the magic happens.

  How to make a perfect 30-second video ad for your Estate Agency 0 to 3 secs - Highlight the problem 3 to 6 secs - The biggest barrier homeowners face with choosing to move/choosing an agent 6 to 8 secs - Introduce your Agency 8 to 13 secs - Drop in your Agency’s Big Value Proposition 13 to 18 secs - Hit them with a bonus follow up the value proposition 18 to 23 secs - show real-life homeowners using your services 23 to 26 secs - a well thought out Call to Action The last few seconds fade out with great music

  Do you know where your free vals / market appraisals leads come from? Most Estate Agents I know want to believe that their success is 100% earned. Everyone reading this works hard, you do the best you can, so when you get the listings and sales, it's because you are incredible, not because our property market is incredible, OK? Typically, that is the case, yet history tells us that business people (and therefore estate agents) are at their most vulnerable when the market is good. When it comes to the existing residential property market, the market's universal success is really camouflaging individual agent's failures. As Estate Agents, we have been on an exceptional ride since the early 2010s, yet I have a feeling things will change in the coming years. I'm not saying that we are going to have a property crash; this isn't 2008. The property market is healthy, yet the property industry is not. Tough love time – many Estate Agents have a blind spot in their busines...

 Valuer: “Creating content about the local property market to boost my personal brand is a complete waste of time. I would rather spend my time selling!” Me: “How many listings have you had from someone sending you a DM, saying they have been following you online, and they want you to sell their house?” Valuer: “.…………………………………….”