Tom is an estate agent and started his own estate agency in 1996, long enough to see the world of estate agency turn on its head. Back in the 1990’s and 2000’s, Tom had a page in the local newspaper with his grid of properties every week for £150 a week. Tom stopped newspaper advertising four years ago when he realised it wasn’t giving him any free vals and the punters looked at Rightmove for their properties. Now Tom pays Rightmove £1500 for their Optimiser package, £300 a month for Google Adwords, £250 a month for his SEO-ninja and £200 for facebook adverts to be found on the t’interweb. A Famous Tom Tom knows a bit about web backlinks and search engine long tail queries while managing the day to day running of an estate agency (and now lettings as well since 2009), keeping the staff motivated all whilst listing, letting and selling property. Once the prospective house seller or landlord arrives at Tom’s estate agency website – there is nothing to differentiate or d...