I met a potential client last week in London. It was 5.30pm, and had already seen two clients in London that day. However, he was in London as he had come down to meet some old work colleagues for a lemonade shandy (or three) and it was the only time we could meet up. The plan was for his mates to have a beer on one table, whilst we chatted on the other, discussing what I could do for his letting agency. I could then go home and he could carry on with his friends. Regular readers will know I strongly advocate newsletters as part of the ‘landlord farming’ strategy. I attach the example I showed him http://goo.gl/DIoD36 which is on Kingston upon Thames. One of the articles was about Cambridge Road Estate vs North Kingston River Road’s ..(its on the back page of the PDF) . My potential clients friend who unbeknown to myself, came from Kingston, was given a copy of the newsletter. He nearly spilt some of his very unreasonably priced pint of lager (£9 a pint) when he r...