I was chatting to a mate of mine in lettings and estate agency game in Manchester. He is one of these sort of guys that is into the latest fad of social media.. he has a facebook account, twitter account, PIN interest (I thought that was club for people who like wall hanging implements).. Ask.fm etc etc . I asked him what business he got from it .. the ROI (return on investment - management techno speak) .. he couldn’t answer. As a fellow agent, that has helped some letting agents with knowledge of the dark arts of social media, I can see it from both sides. This is what I told my Manchester letting agent friend ... Social media doesnt sell or let more property, but what it does do is get you contact with more vendors and landlords . Its what you say that makes a 'potential' client turn into 'actual' client … by making attractive and appealing to read news and views, that answers the issues of your potential client. The question is, who are you clients, ...